Programmatic is widely accepted as the future of ad trading and regulatory bodies are doing their best to make it a transparent ecosystem. So how ‘Clean, Green is NZ Programmatic’?
Programmatic has experienced a lot of bad press in 2017 around transparency and brand safety and some major international brands like P&G temporarily pulled spends while they demanded greater transparency from the industry.
Zane Furtado, Acquire Online Programmatic Director states that, “the local market has the advantage of seeing the mistakes made internationally and not replicating them here. There are heaps of tools available in the market to combat fraud, track viewability and attribution and deliver better ROI for advertisers."
The best thing buyers can do is learn how the system works to ensure they are getting a fair deal and protecting their brands.
Find out the questions marketers need to ask and the tools in place to keep programmatic clean.