A customer journey map represents a visualisation of every experience a customer has with your brand. Mapping assists companies to step into their customers' shoes and establish how they can improve their clients experience.
The journey from an initial interaction through to a sale is no longer simple. Customers interact with your brand in countless ways with an ever-growing number of platforms and devices.
Why create a customer journey map?
Developing an understanding of your customers direct and indirect interactions is very important to driving improved value and longevity in the customer lifespan. Mapping provides helpful insights into which channels are effective at converting people into leads and leads into customers.
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Mapping provides insights into which channels are effective at converting people into leads and leads into customers.