Going Native
Going Native

Going Native

Native advertising is a paid placement of valuable, relevant content in a format similar to a third-party site.

Native advertising is increasing in popularity as it fits perfectly into mobile and desktop environments and has the benefits of scalability and customer engagement whilst combatting increasing prevalent ad blockers and banner blindness.


For marketers and advertisers to get a better understanding of Programmatic Native advertising and the brand building opportunities it provides, Acquire Online has produced a white paper ‘Going Native’ - what it is, how it works, understanding the core ad units, the disclosure guidelines, benefits and how to deploy.


Whilst NZ data is hard to come by, a recent study performed by the ANA in the USA, found 58% of companies surveyed used native advertising during 2015 and budgets increased by 55%.



Acquire Online is NZ’s leading programmatic trading desk.

If you would like to be brought up to date with programmatic advertising and find out how it can grow your business, contact Chris Schultz.


 

Download the white paper

Fill in the form below to get access to the Acquire Online 'Going Native' white paper, covering all things native advertising - what it is, how it works, understanding the core ad units, the disclosure guidelines, benefits and how to deploy.