As digital advertising moves increasingly towards automation, providing superior targeting capabilities, the focus needs to shift from one size fits all creative. Online Advertising needs to be tailored for the environment and audience, not just a repurposed version of TV/Billboard Ads.
Programmatic provides unprecedented abilities for advertisers to reach specific audiences with the right message. But with this focus on technology the fundamentals of communicating in a new era of moment marketing are often overlooked.
For Marketers and Advertisers to better understand the importance of creative customization, Acquire Online have created a white paper “The Right Creative, The Right Targeting – Matching the Pieces”
If you would like to be brought up to date with programmatic advertising and find out how it can grow your business, contact Chris Schultz.
Fill in the form below to get access to the Acquire Online ‘The Right Creative, The Right Message – The Missing Piece’ white paper, covering the importance of focusing on great creative, as digital automation moves in leaps and bounds.