Television no longer commands our full attention.
85% of New Zealanders use a Smartphone, Tablet or Laptop when watching TV
When consumers turn to their second/third screens to seek more information on TV content, micro-moments are created.
These second and third screen puts a virtual store in the hands of every consumer. TV advertising in conjunction with online advertising is a powerful way to scale up traffic and sales.
Online Sync helps you to engage with your audience in real-time, while leveraging off your own TV activity, your competitors and now KEYWORDS.
Keywords Sync triggers digital ad buys when pre-defined keywords mentioned on TV. Across both Freeview and Sky channels.
If you would like to be brought up to date with programmatic advertising and find out how it can grow your business, contact Chris Schultz.
Download the white paper now to learn more about how to drive campaign performance through syncing your TV ads or competitor TV ads, Keyword Sync, and/or Weather Sync.